![]() ![]() Then they quickly hit a plateau, get discouraged and think it just isn't working. Without a set workout plan, individuals tend to do the same thing over and over. This shows the new member that you care about their goals and are setting them up for success. It is useful to have a program specifically for new members where they can meet with a trainer or health coach two to three times without a fee. Sit down with your new members and design a workout plan for them. Regardless of the way you train, a workout partner will help members get to the gym on those days when they would rather stay home in their pajamas with a glass of wine. Interested in trying a new group exercise class? It's always less intimidating and more fun with a friend. If they are interesting in personal training, it is usually financially easier with a friend and also holds you accountable for showing up, as you wouldn't want to let your partner down. Encourage your new members to find a friend, relative or even a co-worker to come with them to the gym. We all know that having someone to support us is a great way to help us achieve our goals. That is the key to keep them coming back. Of course, we always want our members to keep pushing towards their goals, but we also want them to continue on that path and have realistic goals to work towards. This is where you as the fitness professional will make a huge difference in their first experience at the gym. Have a talk with your new gym members to be sure they know what is optimal for them, considering their goals, fitness level and limitations. They can't imagine how anyone could think going to the gym could be fun or uplifting. Those will also be the individuals who will disappear after a week or so because they couldn't walk after a strength class, or after two hours on the recumbent bike they now loathe exercise because it was so boring. ![]() They want to be at the gym seven days a week, taking every class and staying on the cardio equipment for hours. ![]() ![]() Often, those new to working out will dive in head first and never think about coming up for air. Are they willing to make time for even 30 minutes of fitness after working all dayĭiscuss their barriers and find ways to help them overcome each - sometimes the easiest solutions are ones they have not even considered.What their usual schedule looks like and how fitness fits into it.How many days a week will they commit to coming in and working out.Have your members discuss and write down the following: First, ask your new members just how ready they really are to make this fitness commitment. Many people want to start working out only because it's a New Year's resolution and do not have concrete reasons beyond that for making this change. It is extremely important to know just how ready you really are before starting a new exercise routine. If we can get new members to follow these four steps, they will be prepared to stay on their resolution and lifetime journey. Members start missing a day here and a day there, and pretty soon they are missing weeks at a time.The excitement wears off in the new year and the goals they are trying to achieve.Time and time again, we see member retention issues take the same pattern: But, what do we do when March hits and we see those numbers drop? Or when we see our retention hit those low numbers? The conversation we need to have.Īs soon as those new members start walking through your door, you need to have an honest conversation and explain why staying committed is so important and how to do it. We can expect a huge spike in our memberships and renewals. This is a gym owner and manager's favorite time of the year - a time when we anticipate all those people finding the gym that best suits their needs and anxiously joining. It's time to hit the gym, start eating right and lose those unwanted pounds from the past year. And most of those resolutions involve health and working out. Friends and family have started talking about their New Year's resolutions. ![]()
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